How can I get to know my customer?
Talk to them!
Yes, I mean literally talk to them. Don't just ask your friends who are just like you. Talk to people who a different age, gender, whatever. Think about who might use your business or service.. You may be surprised at what you hear. Here are a few questions you can ask:
- Here's the product/service I'm working on. Do you think you'd use it? How often?
- Would you pay for my product/service?
- Where do you go now if you're looking for a product/service like mine?
Find out what else they like.
Knowing the kinds of activities your customer is interested in may help you better understand how to relate to them. Do they like fast cars? Gadgets? Sparkly things? All of these can help you design the feel of your brand around the customer you've already figured out wants your product or service. Be targeted, but make sure the market is broad enough that you're not shortchanging the potential size of your market.
But won't everyone want to use my app? It's so awesome!
No. And if you think your market is "everyone" you are wrong. Before getting into more specifics, check out this graph from Nielsen that shows the proportion of people who use smartphones by age.
What else should I know about my customers?
Once you get a handle on the basic demographics of your target market, find out how much money they spend on stuff related to your business. A great place to start is the Bureau of Labor Statistics, which provides FREE (paid for by your tax dollars) information on how much people spend on various items, broken down by demographics like income and age, in the Consumer Expenditure Survey. This is a great resource to get a feel for the market size.